£3m annual growth for Barnsley company


Leading specialist Care Home consumables and equipment supplier Countrywide Healthcare have reported another strong performance. Expanding their profits and workforce, as well as growth in turnover from £14.4m to £17.4m in the last financial year.

The Barnsley based distributor has secured numerous care home supply contracts in the last year, as well as developing an extensive online presence to meet the increasing demand of healthcare products to the private sector.

After recently acquiring Allanda Ltd, an online retailer of incontinence products, it is still clear that the key focus for the business is the ever-growing elderly sector.

Jeremy Gilson, Sales & Marketing Director said, “already established in the incontinence sector with our web shop: Incontinence Supermarket and the Allanda purchase now means we have online B to C sales in excess of £2M per annum which complements our growing care home business.”

Alastair Kitching, Managing Director, said; “the business underwent a management buyout (MBO) in April 2014, after which we placed a greater emphasis on Sales & Marketing with a determination to increase our profile and shape the business for future growth. Since the MBO, sales will have jumped from £9.3m to projected sales in excess of £20m for the coming year.”

“It’s been a fantastic time for Countrywide, Jeremy and I have enjoyed transforming the business into what it has now become. We have increased our workforce from 60 employees to 94 in an area of South Yorkshire that everybody is aware has had its fair share of economic hardship”

The company has an impressive sales pipeline in a growing sector, an amazing team, and are well positioned to keep developing all aspects of the business.