Digital refresh marks golden anniversary at heritage brand

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Digital refresh marks golden anniversary at heritage brand

A Yorkshire heritage brand has celebrated fifty years in business with the launch of a new-look digital presence.

Leeds’ Yarwood Leather supplies upholstery leather to major international brands, including Emirates, Morgan Motor Company and Restaurant Gordon Ramsay.

Although its printed literature conveyed its quality and craftsmanship, the company’s website was lacking.

The team turned to Mirfield digital marketing agency The Bigger Boat to undertake the three-month online overhaul.

Stand-out features include a bolder use of project imagery, integration of a craftsmanship video, case studies and an intuitive colour picker.

Statistics show a marked improvement on the previous site’s performance, with sample orders up 50%, and organic traffic up by 20% – compared to 2016.

Laura Wood, Yarwood’s Marketing Manager, said: “In the modern world of digital marketing, sites need to perform, and the heightened engagement and conversions, which we’ve seen almost instantly, are indicative of the true value of our new online presence.”