Guiseley’s Full Circle Funerals has become the first funeral service operating in the Wharfedale, Harrogate, Leeds and Bradford areas to be included in the Good Funeral Guide, which is a definitive list of the UK’s best funeral companies.
The select list, which described Full Circle as one of the best new progressive undertakers in the country, consists of less than 100 funeral directors throughout England and Scotland.
As part of its stringent accreditation process, assessors from the guide visit funeral services to meet the teams working there, as well as inspecting premises and facilities. In addition, the assessors observe how staffs interact with clients and ultimately care for their loved ones when they are organising funerals.
The Guide praised how Full Circle has dispensed with the trappings of the old patriarchal style of funeral directing and replaced it with stylish comfort, openness and a quality that is immediately apparent.
It applauded the company’s completely transparent pricing and online estimator to help calculate final costs depending on individual choices. The guide describes it as being unlike any other funeral director business in the area and admired how a dead person is impeccably cared for.
Sarah Jones, founder of Full Circle Funerals, said: “Achieving a listing in the Good Funeral Guide is fantastic news and reassures our clients that they will receive an exceptional standard of service, at a very difficult time in their lives.
“Ultimately, The Good Funeral Guide’s assessors ask themselves whether they would trust a funeral service with their loved ones, and being included in the guide is one of the highest endorsements we can receive.”
Full Circle Funerals opened on Otley Road, close to Guiseley’s White Cross Roundabout, in September 2016. The ethos of the company is about offering choice, flexibility and empowering people to create meaningful funerals by giving them the information and time that they need.
In another coup for Full Circle Funerals, earlier this year it became the first funeral service outside London to acquire a state-of-the-art electric hearse to complement the range of traditional funeral vehicles that the company offers.