Hull-based tech business APD Communications is to be rebranded within the UK software development arm of the global NEC Corporation following a 2019 acquisition.
APD is a supplier of software to the emergency services, public safety and control room markets and became part of the worldwide NEC family two years ago.
Now it has been announced that the relationship is to be reinforced by APD adopting the new company name, NEC Software Solutions, from 1 July 2021.
Under the new brand, it will play a leading role within the global group in the development of control room technologies.
APD’s acquisition by NEC has accelerated the growth of the business and the new brand will provide a further platform for expansion.
The change brings APD under the globally-recognised NEC brand and strengthens the company’s position.
APD Managing Director Mike Isherwood said: “We’re excited to bring the NEC brand to Hull. It’s another global business that will grow the local economy and reaffirms the city’s reputation as a technical hotbed of innovation and talent.
“NEC is one of the world’s Top 50 Most Innovative Companies. Being part of the NEC family has accelerated our delivery of transformational technologies and new product development through multi-million pounds investments. It’s enabled us to expand our teams, despite the pandemic, with 50 new colleagues joining us over the past year.
“We will continue to build our very close relationship with the control room community, while benefiting from the resources and advanced capability of one of the world’s most admired technology businesses.”
NEC Software Solutions will remain a separate UK-based limited company, but with a new logo to reflect adoption of the NEC brand, and will continue to operate from its existing UK