Approach adds three new employees

From left: Better Adams, Sarah Kroon, and Shona England-Lees

Ilkley-based PR consultancy Approach has made with three new appointments to strengthen its digital, b2b and retail offering.

Sarah Kroon has become business development director, Shona England-Lees as a senior account executive, and Betty Adams as a junior account executive.

Sarah has more than 14 years’ retail, brand and planning experience, most recently working at Asda. With a background in management and campaign delivery, she will be focusing on team development, service delivery and new business.

She said: “My retail background is a perfect fit for the Approach team as we further develop our specialism in this sector. These are incredibly exciting times as the team and the business as a whole expands with new client wins and more awards – I’m genuinely excited to be a part of the ongoing Approach success story.”

Joining the team from a Leeds digital agency, Bradford-born PR graduate Shona has worked across national brands and not-for-profits and has a background in earned media.

She said: “The Approach ethos, client-base and rapidly developing digital offering were all a real draw for me – we have the perfect mix of national b2b, manufacturing, interiors and retail clients alongside the “passion projects” which really motivate and drive the team to make a difference to the lives of the people we’re working with. It’s the perfect mix.”

Betty has been appointed as junior account executive after recently graduating from Leeds Beckett University with a first in Business and Management. During her final year of studies, Betty worked at Approach one day a week to gain experience.

She said: “Securing a graduate job at Approach has been fantastic. After interning here during my final year, I know the clients and I’m looking forward to continuing to work on some great campaigns over the coming months.”

MD Suzanne Watson added: “Our three new starters offer a varied skill set that really enhances our offering across all sectors but particularly in manufacturing and retail. The passion that Sarah, Shona and Betty show for this business and our clients’ business is exactly what continues to set us apart as a consultancy – our love for what we do genuinely impacts on the campaigns we deliver for our clients and the award-winning results we continue to secure.”

Approach is also celebrating being shortlisted in the CIPR PRide industry awards for Best Use of Social Media, Outstanding Small PR Consultancy of the Year and Corporate Business Communications Campaign.