Brainwave tech firm latest addition to Leeds innovation hub

Brainwave tech firm latest addition to Leeds innovation hub

A brainwave technology start-up is moving from its current spring base to the £40 million Nexus building, the University of Leeds’ new innovation hub.

Thought Beanie, which was set up by Alyn Morgan and Simon Harrison in 2015, will have access to the University’s academic and research expertise and thanks to Nexus’ strategic relationship with professional services firm, KPMG.

Thought Beanie’s patented EEG (brainwave monitoring) technology allows you to track what’s going on inside your brain, using state of the art sensors embedded in everyday headwear.

Powerful machine learning software delivers personalised, actionable insights to help maximise potential and enhance experience, whatever you’re doing from enhanced sporting performance to better sleep.

The growing business, which will be launching its first consumer product later this year, will be supported by Nexus’ dedicated team who are responsible for facilitating productive working partnerships and collaborations.

Thought Beanie has learned first-hand the benefits of partnering on research projects with academics at the University of Leeds.

With ongoing research projects underway at the University’s Faculty of Medicine and School of Electrical and Electronic Engineering, the decision to relocate to the Nexus centre was an obvious choice.

Mr Morgan said: “We are still a relatively small business, so working with Nexus’ Engagement Manager, Chelsea Hardy, has been invaluable. She has helped create the right environment for us and will facilitate productive working partnerships and collaborations with academic experts.

“While keeping our overheads at a minimum is a priority, Nexus gives us the potential to expand and collaborate with other like-minded people.

“A significant portion of our research and development efforts are in partnership with the University, so to be based within the campus makes perfect sense.

“Nexus offers genuine opportunities for start-ups to be part of a collaborative community and we’re looking forward to taking full advantage of all the hub has to offer.”