Start-ups from across the Calderdale district are to receive free digital marketing advice thanks to Leeds-based consultancy, The Marketing Optimist.
Richard Michie, CEO of The Marketing Optimist will travel to the University Business Centre in Halifax on Friday 26th July to deliver practical advice and tips on how to effectively market a start-up business.
The event is part of a series of Business Breakfasts organised by Ad:venture, and aims to educate start-ups on how to turn marketing spend into sales leads by focusing their efforts on the areas which will bring the greatest return on investment.
Richard will focus specifically on how to create ‘raving fans’ and why standing out from the crowd is the key to successful marketing.
Ad:venture is a European Regional Development Fund project, bringing together universities, councils and private sector partners across the Leeds City Region to provide expert support to young businesses with an ambition to grow.
They approached Richard to speak at the event due to his impressive portfolio of skills obtained through 20 years of working within the marketing industry.
Deb Hetherington, SME Engagement Manager on the Leeds Beckett University Research & Enterprise team, said: “We’re very excited to welcome Richard to Halifax Business Centre to provide a marketing focussed session for our delegates.
“As a University we are passionate about supporting the growing entrepreneurial eco-system within the region. Through the Ad:venture programme we are able to offer a variety of services to this end.
“We hold a range of businesses networking events across our three business centres in Leeds, Halifax and Wakefield, bringing in experts to offer knowledge transfer sessions to SMEs.”
“Richard’s reputation and experience in the start-up and scaleup sector is exceptional, and we are confident delegates will be able to leave the event with a range of actionable advice.”
Richard said: “Once a start-up myself, I know all too well the difficulties that come with starting a business and how much difference it makes when established businesses offer their advice.
“I’m delighted to be able to utilise my years of experience in the industry by sharing tips and advice at the Business Breakfast.”