An intellectual property firm in Leeds is mitigating challenges posed by coronavirus after securing a £40,000 CBILS-backed loan from NPIF – BEF & FFE Microfinance, managed by BEF & FFE and part of the Northern Powerhouse Investment Fund.
Virtuoso Legal approached Business Enterprise Fund (BEF) via independent commercial finance brokers Redsky, after it encountered sales challenges due to the current COVID-19 pandemic.
The company has used the loan to improve online visibility and create new content and ideas for marketing. The money has also been spent on SEO for the website and improving leads via Click Funnels marketing. The overall upturn in instructions has been excellent.
“The support from BEF has enabled us to respond positively to the challenges posed by the coronavirus pandemic. We have seen an upturn in sales due to a surge in innovation that businesses are keen to protect,” said Elizabeth Ward, founder and Principal of Virtuoso Legal.
Mark Iley, Investment Manager at BEF, said: “Virtuoso is a strong and dynamic business led by a knowledgeable and experienced principal. It was a pleasure to provide a loan facility that will enable Liz and the Virtuoso team to successfully navigate their way through the current COVID-19 pandemic.”