CEO of Visit Lincoln steps down

CEO of Visit Lincoln steps down
Lydia Rusling

The CEO of Visit Lincoln is stepping down at the end of August after two and a half years at the helm.

Lydia Rusling has announced she’s leaving to take a new senior role at East Lindsey District Council.

The destination management organisation is now actively searching for a new leader.

“During my time at Visit Lincoln, we have seen record growth for the tourism industry in the city and county, the growth of the Partnership and the extension of the company’s work into place marketing,” said Ms Rusling.

“I’ve worked incredibly hard to develop Visit Lincoln and secure its future, and I’m proud to be handing the business over in an excellent position – and ready for its next leader.”

Tourism and visitor spend now contributes more than £216 million to the Lincoln economy and supports over 2,500 jobs – making it one of the largest sectors in Lincolnshire.

“Visit Lincoln has a vital role to play in shaping the future success of the visitor economy, linking business and organisations across the area with key attractions and events,” said Mark Hollingworth, Chair of the Visit Lincoln Board

He added: “We’re grateful to Lydia for all the amazing work she has done. She has made a tremendous contribution to the city. We wish her every success in her new role.”