Channel 4 has officially arrived in Leeds by opening the Westgate Office and unveiling a new campaign across the Majestic building hoardings – which will be the broadcaster’s new National HQ once refurbished.
The new National HQ will accommodate staff from a range of different departments, including the Managing Director, Nations & Regions, programme commissioners, the new Digital Creative Unit, producing and commissioning content to reach audiences on digital and social platforms, and staff across a variety of creative, digital, operational and supporting functions.
“We have been working with Channel 4 and the 4AlltheUK strategy for a number of years now and I’m delighted that Channel 4 are officially here and expanding their presence in the region,” said Roger Marsh, Chair of Leeds City Region Enterprise Partnership (LEP) and NP11.
“Since the announcement of the National HQ location last October, the region’s creative industries have experienced significant growth. This sets the tone for what is to come in future months and years.
“The LEP has an increased role in supporting growth within the sector, through the launch of our #Grow scheme and enabling clear pathways for talent to maintain and grow the sector and underline the region’s position as a hotbed for creativity.”
Alex Mahon, Chief Executive of Channel 4, added: “We are really at the start a new era for Channel 4, as we mark the launch of our National HQ here in Leeds. An era in which we will be rooted in and better connected to the lives of the communities that make up the UK.
“Channel 4 as an organisation will unearth more of the stories that define modern Britain. That will not just look and feel different but will think and behave differently. One that will reflect the whole of the UK and by doing so, become more creative, innovative, distinctive and relevant for the UK than at any point in our history.”
Sinead Rocks, Channel 4’s Managing Director, Nations & Regions, said: “This is a really exciting moment for everyone at Channel 4 but particularly for all the staff at our National HQ in Leeds where there’s a real buzz of enthusiasm and anticipation.
“The opening of our National HQ marks the start of something very special as it’ll give Channel 4 the opportunity to work more closely with regional organisations, businesses and indies and seek out new, untapped talent.”
It certainly is an exciting new phase for Leeds City Region, with Channel 4 already acting as the spark for a number of expansions and investments.