Christmas growth for Morrisons as wholesale boosts sales

Morrisons strengthens senior team with double promotion
Credit: James W Copeland

Morrisons has enjoyed a boost over the Christmas trading period as the Bradford-headquartered supermarket unveils its latest results.

For the nine weeks to 6 January, Group like-for-like sales excluding fuel were up 3.6% – comprising 0.6% contributions from retail and 3% wholesale.

Total like-for-like sales excluding fuel were up 4%.

The supermarket said that it “performed well” and “sustained a strong offer and trading the business hard for customers” in what has been a difficult period for the retail sector.

In a statement, Morrisons said: “We were again more competitive, with the price of our basket of key Christmas items the same as last year.”

Chief Executive David Potts said: “This is Morrisons fourth consecutive Christmas of like for like sales growth during the turnaround.

“Our performance shows colleagues are listening hard and responding to customers, providing consistently great value and good quality when it matters most.

“I would once again like to thank the whole Morrisons team for what they continue to do for our customers.

“Morrisons is well set to keep improving the shopping trip and become more and more relevant for more customers.”

The supermarket added that its year-end expectations for the 2018/19 period remain unchanged.