City aims to generate business buzz with relaunched Ale Trail

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Pictured (left to right): Marion Cooney, Evening Economy Manager, Lincoln BIG; Tim Dunn, Manager, BeerHeadZ Lincoln; Joel Murray, Digital Marketing Manager, Visit Lincoln.

More businesses can benefit from the refreshed Lincoln Ale Trail, which has been brought bang-up-to-date with the addition of brilliant new venues and extra specialist retailers.

The Trail is a collaboration between Lincoln BIG (which has funded the project) and Visit Lincoln, and is designed to be a fun and sociable way for locals and visitors to discover the city’s mix of watering holes.

The new guide features 30 venues across the city, from quirky ancient taverns in the Cathedral quarter to themed bars in the city centre and restaurant and bar combos.

It’s about much more than “popping out for a quick pint.” The Trail aims to introduce people to venues they may not have tried before including Lincoln’s most recent arrivals.

All boast their own unique ambience, choices of favourite regular and guest beers, smooth ales, ciders It’s about much more than “popping out to your local for a quick pint”, The Trail aims to introduce people to venues they haven’t tried before, including Lincoln newcomers.

The latest additions to the Lincoln Ale Trail leaflet include The Cosy Club which is based in the stunningly refurbished Corn Exchange building in the city’s Cornhill Quarter; The Dandy Lion Alehouse in Newland, which has a Gin Garden and BeerHeadZ in Eastgate, which serves beers, ciders and quality wines.

BeerHeadZ Bar Manager Tim Dunn said: “I think the Lincoln Ale Trail is a great idea. The refreshed leaflet gives people a good idea of what pubs and bars there are around the city.

“We are a new bar which concentrates on real ales and craft-style beers. We have ten craft beers and also up to six real ales, and we have a changing drinks menu. Think of the phrase “No Pint of the Usual!”

The Lincoln Ale Trail leaflet is available from the Visitor Information Centre in Castle Hill and the venues featured.