Collaborative approach aims to make Bradford the ‘go to’ Christmas location

sparkling
Picture: Lorne Campbell / Guzelian

Key partners from in and around Bradford have announced that they are working together to offer an all-inclusive Christmas initiative, called Sparkling Bradford.

The Sparkling Bradford initiative has been developed by The Broadway Bradford, Visit Bradford, Bradford Council, Made in Bradford and the University of Bradford.

Sparkling Bradford will encompass all of the season’s events and experiences, highlighting the district as a Christmas destination for people of the North this festive period.

To celebrate the inaugural Sparkling Bradford campaign, local creative Andy Warriner from Keighley, penned a poem that encompasses what Christmas means to Bradfordians. The final verse reads:

“Distinctive, delightful,
diverse and delicious,
make Sparkling Bradford,
your choice, this Christmas.”

The poem was performed and recorded by Georgina Macdonald (15), Willow Clapham (12), Jessica Braddy (11), and Charlotte Malin (8) of Skipton, and Sebastian Peters (11) of Shipley to mark the start of the festivities. The video will be shared across social media, as well as appearing on big screens around the district.

Sparkling Bradford events have been wrapped up in a Christmas brochure, to be delivered across the district in the coming weeks and features events from each corner of the district, including Alpaca Treks in Oxenhope to the Industrial Museum’s Victorian Christmas Market and Saltaire’s Living Advent Calendar. There will also be an opportunity to win £1000 worth of holiday vouchers, with a treasure hunt that takes visitors around the city centre in search of 12 Christmas baubles.

Coun Sarah Ferriby, Bradford Council’s Executive Member for Healthy People and Places, said: “Sparkling Bradford is exactly what the district needs, it brings together all of the events that people love into one big Bradford Christmas. The Festive Launch takes place at The Broadway on 10 November and will be followed by annual highlights such as Illuminate Bradford, Ilkley Christmas Teepees, Keighley and Worth Valley Railway Christmas Specials, the pantomime at the Alhambra as well as events at Bradford Council-run theatres, museums and in our parks and so much more. It’s all in the brochure and online in one digestible package, making it easy for people to see what’s on offer.”

She added: “At key points throughout the next two months you’ll also be able to use our special Sparkling Bradford Snapchat filter, which will add a little glitter to your festive selfie!”

Jessica Braddy, said: “I loved reading the Sparkling Bradford poem, it made me feel so festive and excited about everything we do in Bradford. It’s such a special time of the year and Bradford is such a special place. I really hope that everyone loves what we’ve done and it makes even more people excited about visiting our district this Christmas!”