Tuesday, July 14, 2020

CP Media extends reach with Eye Airports acquisition

CP Media, the Halifax-headquartered outdoor advertising specialist, has expanded its reach with the acquisition of regional airport advertiser, Eye Airports.

Eye Airports has the advertising and promotional rights for 19 UK regional airports – including Newcastle, Bristol, Exeter, Inverness, Derry, Humberside, Newquay and the Scottish Highlands and Islands.

CP Media provides direct media sales services to UK local authorities and companies. It has doubled its workforce and turnover in the last 18 months and is now building on this growth with strategic acquisitions and partnerships.

The acquisition of Harrogate’s Eye Airports adds 80 digital sites and more than 500 outdoor sites to CP Media’s existing portfolio of more than 3,000 advertising sites.

The combined business will have a turnover of around £5 million.

Rachel Davies continues as Managing Director of Eye Airports and joins the CP Media management team.

Eye Airports will operate as a separate subsidiary of CP Media but will benefit from CP’s marketing and financial resources.

“Becoming part of CP Media with its expertise, energy, enthusiasm and experience will give the Eye team the tools to take our unique, targeted media opportunities to an even wider audience,” said Ms Davies.

Mike Brennan, Chief Executive of CP Media, said: “Digital advertising is an area of great long-term interest to me and with their specialism in selling to the regional marketplace, Eye Airports and their great team led by Rachel Davies are a perfect fit for CP Media, as we pride ourselves on being regional and digital advertising specialists.”

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