Cranswick reveal plastic waste progress for Recycling Week

Cranswick hails ‘highly competitive’ UK market as export revenue rises
Credit: El Nariz

Hull-based food producer, Cranswick, has reported “significant” plastic waste progress since becoming a founding signatory of the UK Plastic Pact and launching its own plastics pledge earlier this year.

A company update – released to coincide with Recycling Week – showed the company has removed 450 tonnes of plastic through targeted reduction initiatives.

It has also reduced corrugated packaging by 35 tonnes and moved to 100% recycling trays for all gourmet sausage packaging.

The company added that it is now “on-track” to become a PVC free business by the end of this year.

To celebrate Recycling Week, Cranswick said it will be working with European plastics giant Klöckner Pentaplast to show the process in action throughout this week.

Plastic collected during the week at specific Cranswick sites will be recycled into new recyclable packaging for the meat producer – such as trays for fresh meat they supply to supermarkets including Tesco, ASDA, Sainsbury’s and M&S.

Klöckner Pentaplast joined Cranswick on the panel at a recent World Environment Day plastics event at Canary Wharf.

The plastics company highlighted a shortage of PET to recycle into RPET. Now, the two companies have created this initiative to show that effective closed loop recycling is possible.

Jim Brisby, Group Commercial Director of Cranswick, said: “Recycle Week is a great chance to look at the progress Cranswick has made in making the circular economy a reality.

“Through our peer-to-peer collaboration, I’m glad to see we are not just talking about change, but taking real steps in making it happen, and fast.”

Peter Maddox, Director, WRAP, added: “Since Cranswick signed up to the UK Plastics Pact, I have been delighted with their continued engagement and commitment to tackling plastic waste, and acting as an open and future-focused example for the food industry and beyond.”