Hull food producer, Cranswick, has joined Bradford’s Morrisons and more than fifty others, and pledged to transform the UK’s plastic packaging system.
The UK Plastics Pact, led by WRAP is the first of a global network of such pacts, enabled by the Ellen MacArthur Foundation’s New Plastics Economy initiative.
This collaboration brings together businesses from across the entire plastics value chain, responsible for over 80% of the plastic packaging in our supermarkets, along with UK governments and NGOs to tackle the problems of waste.
The collective aims to eliminate problematic or unnecessary single-use packaging through redesign, innovation or re-use delivery models. It is also striving to make 100% of plastic packaging recyclable, reusable or compostable.
In the UK, the Pact will stimulate innovative new business models to reduce the total amount of plastic packaging.
It will also help build a stronger recycling system, where we take more responsibility for our own waste and ensure plastic packaging can be effectively recycled and made into new products and packaging and, with the support of governments, ensure consistent UK recycling is met.
Cranswick’s Group Commercial Director, Jim Brisby, said: “Following the launch of our sustainability strategy, Second Nature, earlier this year, we’re delighted to announce our latest plastics commitment as a founding partner of The UK Plastics Pact, led by WRAP.”
Environment Secretary, Michael Gove, said: “Our ambition to eliminate avoidable plastic waste will only be realised if government, businesses and the public work together. Industry action can prevent excess plastic reaching our supermarket shelves in the first place.
“I am delighted to see so many businesses sign up to this pact and I hope others will soon follow suit.”