Barnsley-based PR agency Cream has been appointed to handle PR and marketing for Sheffield-based QFM Group, which operates brands including Taco Bell, KFC and Costa across the UK.
Cream will be supporting the growth of Taco Bell, which has recently opened new stores in Sheffield, Bradford, Nottingham and Barnsley. QFM Group is rolling out the American-based brand across the north of England and has significant future growth plans.
The agency will provide support through online and offline campaigns, experiential marketing and stakeholder engagement.
Arjun Patel, franchisee at QFM Group, said: “We needed an agency which can help us grow the brand and can communicate effectivity with a variety of audiences. Cream’s track record is excellent and we’re seeing an increase in restaurant footfall.”
Cream’s Director, Elizabeth Hudson, said: “We’re thrilled to have been appointed by QFM Group and to have the opportunity to work on such an iconic, international brand.”
Cream works across a range of sectors, including manufacturing, visitor attractions, retail, financial, digital and lifestyle to help businesses increase profile, strengthen reputation and add brand value.