Leeds-based creative content studio, Powerhouse, is pressing ahead with its growth plans – despite the challenges brought by coronavirus – by adding three experienced staff to its 25-strong team.
The company, which provides creative photography and video production to retailers and brands, is still supporting clients during lockdown; having produced content for the likes of Kellogg’s and Quorn, via remote shooting.
Pre-lockdown, the firm had eyed national and international growth plans and, despite many shoots since being postponed due to coronavirus, Powerhouse has pressed ahead with its planned hires. A new head of video and an award-winning in-house video editor have brought more than 18 years’ creative and strategic experience to the team. A marketing manager has also been recruited. They are currently working remotely.
James Pierechod has been hired as head of video. Joining from an agency background, including senior roles within Leeds-based agencies Stickyeyes and Brass, James brings a wealth of strategic and creative skill. He will help Powerhouse’s clients to achieve ROI from large-scale shoots, by simultaneously capturing multiple assets for different content needs.
Paul Wingfield has been recruited to head up post-production. An award-winning editor, Paul comes from a London agency background; with experience working for Pfizer and Rolls Royce. Will Narburgh will also join the commercial team as marketing manager, to oversee Powerhouse’s digital strategies.
Talking of the hires, Neil Adams, managing director of Powerhouse, said: “It would have been an easy option to halt our recruitment plans. This is a very tough landscape to operate in – and our pipeline has dropped off a cliff – but it won’t last forever.
“We believe in our future growth plans, so we have to invest in them. We are playing the long game, and our clients will benefit from the talent we have brought on board. Quite frankly, they are a genuine coup for us. They each have fantastic credentials, and they’re already setting the world on fire with the work they’re producing. This period is about surviving and supporting our clients, and that’s what we’re going to do. Afterwards, we’re going for our growth plans.”
90% of Powerhouse’s staff are working from home. A small team is shooting from the studio, with production and post-production teams being dialled in via video.
Claire Roper, head of marketing at Quorn, commented on the lockdown shoot Powerhouse recently produced: “This was a different way to conduct a shoot, but the team was efficient and the whole process was surprisingly seamless. We found phone calls and WhatsApp very useful in addition to the live stream, and we can see this approach to shooting being very handy in the future.”
Speaking about shooting during the lockdown, Neil added: “As a content production studio, we found the restrictions put in place by the government challenging. Operating as usual was not an option, as the nature of shooting and producing content itself is one where coming close to your team members seems inevitable.
“It has taken extraordinary circumstances to test the feasibility of remote shooting, but there are inefficiencies we solved during this test. What we have learnt can be extended into how we operate and communicate in the future, opening up global markets and overcoming location challenges otherwise deemed impossible.”