Sunday, January 17, 2021

CreativeRace makes key appointments

Leeds-based independent agency CreativeRace has made a number of key hires in 2020 to support the delivery of its growth plans, including expanding its service provision to include a dedicated PR and social integrated agency proposition.

Key to the development of an integrated services offer is Rebecca Jones, previously Client Services Director at communications agency Finn. Rebecca has joined as Communications Director, a newly created role for the business.

With over 20 years experience in PR, social media and influencer marketing, Rebecca brings an understanding of local and global activation, having led the development and implementation of strategic campaigns for many well known brands including head & shoulders, Pantene and John West, amongst others, which she helped lead during the 7 years she spent at Ketchum London and her 6 year tenure at Finn.

Bringing her experience into her role at Creative Race will see the business develop its creative and strategic brand work into new marketing channels that help brands build trust with consumers so that they can punch above their weight.

Rebecca’s appointment arrives following other senior leadership hires in 2020, including Andrew Hovells as Strategy Director and Joel Kent as Group Finance Director.

Andrew has previously worked for top media agencies including TBWA and PHD media and has more than 20 years experience working on strategies and executions for brands such as WM Morrison, Castrol, ghd, and Nissan. His role at Creative Race is to lead client strategy, helping clients navigate their challenges by focussing on real life behaviour and logical brand solutions.

Joel is responsible for overseeing the strategic investment of the business navigating the expansion plans, having previously supported the significant growth of Home Agency for the past 6 years, helping to increase turnover by nearly £14 million during his time in the business.

Lauren Blackburn has been brought in to head up the agency’s internal marketing. Lauren joins from Enjoy Digital, having also worked in marketing management roles at Mamas & Papas, Sherwin-Williams and Farrow & Ball.

The agency has also recruited Account Manager, Emma Singleton, to support the delivery of increasingly innovative and forward-thinking projects. Emma joins from Jaywing, having worked with brands such as Goodyear and University of Sheffield.

Speaking about the new hire’s and 2021 agency plans, Rob Shaw, who was appointed as CEO back in September, said: “We have ambitious plans for 2021 and beyond. The calibre of the hires we have made recently speaks for itself.

“There will be more high-profile industry names joining us early in the new year and we finish 2020 announcing a raft of production roles that we will be bringing on board in the coming months across SEO, PPC, Digital PR, Digital Content and Account Management.

“We are fortunate to work with clients that expect support from people at the top of their game and we will continue to attract the very best into the new year.”

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemichaving a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.




Latest news

Leeds property firm makes four new appointments

Independent property firm, Adair Paxton, has appointed four new members of staff across its residential and commercial property divisions. Michelle Green, has been appointed as...

Supreme Court rules in favour of small business claims against commercial insurers

In good news for small firms, a Supreme Court ruling will see thousands have their disputed COVID-19 business interruption claims paid. It is expected that these...

Preventative healthcare specialist completes double acquisition of Lincs companies

Preventative healthcare specialist PAM Group has completed a double acquisition as it continues its buy-and-build strategy. The Warrington-based group has bought 66Fit and Physio Supplies...

2021 Business Predictions: Keith Hardman, Head of Cushman & Wakefield’s Leeds office

It’s that time of year, when Business Link invites the region’s business leaders to offer up their predictions for the year ahead. It has become...

Yorkshire manufacturers urged to have their say on life after Brexit

Small to medium-sized (SME) manufacturers in Yorkshire are being encouraged to have their say on trading beyond Brexit as part of the latest Manufacturing...

Bradford food manufacturer secures £90k grant

The Regal Food Group has secured £89,391 of grant support from the Leeds City Region Enterprise Partnership (the LEP) towards the expansion of its production facility and is creating 30 new jobs. Regal Foods is a well-established food manufacturer that has...

Related news

Leeds property firm makes four new appointments

Independent property firm, Adair Paxton, has appointed four new members of staff across its residential and commercial property divisions. Michelle Green, has been appointed as...

Chair appointed to new LEP

In anticipation of the formal creation of the Hull and East Yorkshire Local Enterprise Partnership (LEP) on 1st April 2021, the Leaders of Hull...

Keebles promote new head of residential property management

Liz Rowen has been promoted to the position of Legal Director to lead Keebles’ Residential Property Management department. The 13-strong team of lawyers, legal executives,...

Fulcrum boosts EV infrastructure solutions team

Fulcrum has expanded its Electric Vehicle infrastructure solutions team as it continues to support the roll out of a comprehensive UK EV charging network. In...

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close