A crowdfunding campaign called Calderdale Rising, is being launched at lunchtime today to help support the 1,250 businesses across Calderdale heavily affected by the Boxing Day floods.
Headed up by Business for Calderdale and supported by other business groups in the area, more than 70 businesses are taking part in the scheme, ranging from high street shops to professional services and companies in the industrial sector, many of which are still unable to open.
Crowdfunding initiatives are different from traditional charity donations as they allow people to not only donate, but also to buy rewards. Three Afghan rugs from The Afghan Rug Shop in Hebden Bridge, which is still closed following the devastation, have been donated to the initiative, and money can’t buy experiences will also be on offer, alongside a Hebden Supporters Card offering 20% discount in a number of shops in the town, and various other perks.
The money raised by the scheme will be shared between all the businesses taking part in the scheme.
The Calderdale region, particularly areas such as; Todmorden, Hebden Bridge, Copley, Brighouse, Elland, Sowerby Bridge and Mytholmroyd were devastated by the flooding and still require funds and services to help them re-establish. So far, fundraising for the 2,573 residents, co-ordinated through Community Foundation for Calderdale, has exceeded £700,000, which it is expected will be matched pound for pound through the Government’s match funding scheme.
To donate, visit http://www.crowdfunder.co.uk/calderdalerising from 12:26pm today. Picture: Hebdenbridge.com