Customer review specialist secures funding to expand overseas sales

Neil and Wendy Addley with David Wright (left) of Mercia (credit: Shaun Flannery)

A Harrogate firm specialising in customer reviews is set to expand its sales in Canada after securing a £100,000 loan.

Judgeservice Research enables customers to review their experience with car dealerships, estate agents and hotels, providing detailed customer insights to enable companies to improve their products and services.

The company, which employs around 50 full- and part-time staff at its research centre in Harrogate, was set up in 2011 by Neil Addley who had previously worked in the motor trade.

It has expanded into the hospitality and property sectors and recently extended its operations into Canada.

The funding from NPIF – Mercia Debt Finance, which is managed by Mercia and part of the Northern Powerhouse Investment Fund, will allow the company to step up its sales activity in the Canadian market and the hospitality sector, creating an additional six jobs in Harrogate, and develop a range of new digital products.

CEO Neil Addley now runs the business with his wife Wendy who is Finance Director.

“This funding will speed up our expansion into Canada and allow us to develop exciting new products, for example apps to help clients to integrate social media into the sales process and manage reviews from multiple sources, as well as low-cost systems for smaller businesses,” he said.

David Wright, Investment Manager with Mercia, said: “The funding will support its growth plans to further develop its digital services and expand its reach, both in the UK and North America.”