Definition wins new clients and moves HQ to Leeds

Definition's team in Leeds

Yorkshire PR company Definition has won a £350k of new UK and global accounts in the last two months, as well moving its Northern office to One Park Row in Leeds.

The relocation is part of Definition’s growth strategy, which has driven record client wins in the last two months, during which JF Hillebrand, Benenden Health, FibreNation, and Manifesto Growth Architects to its client roster.

Definition MD Louise Vaughan said: “We’re absolutely thrilled with the fantastic calibre and scale of our recent wins, which underline the strength of our people and our goal to define, refine, project and protect the reputation of the businesses and individuals we work for.

“We have ambitious growth plans and Leeds is the perfect place to start our next chapter and deliver sustained growth alongside London and Dubai. With the strength of the regional economy, underlined by several major organisations including Channel 4 relocating here, we’re proud to call Leeds our home and we look forward to being an even more active part of the city’s business community.”

Definition’s 30-strong team of corporate communication and personal brand specialists includes former national and international print and broadcast journalists, as well as social media, employee and community engagement, video, content and crisis communications professionals. Its portfolio spans start-ups and leading entrepreneurs to major global enterprises.

Founded in Harrogate in 2006, the business now has offices in London, Leeds and Dubai, and a global turnover of £2.6 million. The agency completed its first major acquisition in January last year, which saw it significantly increase the size of its London team and extend its EMEA client campaign offering through its office in Dubai.