Friday, August 14, 2020

Digital agency acquires fellow Leeds business

Digital and creative agency, Zeal, has eyeing growth and expanding its reach after acquiring bespoke software developers, fellow Leeds firm Appmetrix.

Zeal is aiming to enhance its current offering with the acquisition of Appmetrix, which specialises in creating innovative digital platforms through web and mobile development, to further expand the range of skills and expertise available to clients.

“We think investing in this area is a great opportunity and will complement our existing services, whilst at the same time future-proofing the agency to offer the potential for growth at a time when many agencies are struggling to survive,” said Zeal CEO Jane Rutter.

“With our working cultures already very much aligned too, we simply had to say yes to it.”

Mike Jacques, Zeal Chief Operating Officer, added: “This is a very exciting expansion of our agency, embracing all that technology has to offer to help meet our clients’ growing needs, whilst at the same time putting us at the cutting edge of marketing and software innovation.

“We very much look forward to working together to see what we can achieve.”

Robert, Zeal’s new Chief Technology Officer, said: “This is a massive opportunity to leverage technology and innovation to accelerate Zeal’s growth over the next few years. We are excited to bring our unique offering to Zeal’s amazing range of existing clients as well as using it to attract new ones.

“Zeal’s achievements to date are impressive, and we hope to be able to extend its capabilities to really propel the agency to the next level.

“I’m delighted to see our talented teams come together and am very excited about discovering what opportunities lay ahead.”

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