The Mediaworks Leeds team has grown from four to 12 specialist marketers in under nine months, joining the 115-strong team based in Newcastle.
Mediaworks, which was looking to support its growing client base in Yorkshire by expanding into the region, was approached by an experienced team in the process of starting up a digital agency in Leeds.
The growing digital marketing agency has seen continued success during the lockdown period, securing more than £6 million in new contract wins. These include a number of market-leading UK businesses, including the Medical Protection Society, Miele, Zalando, Cath Kidston and leading healthcare provider Alliance Pharma join its growing client portfolio.
Mediaworks CEO Brett Jacobson said: “The team based in Leeds have achieved immediate success with some brilliant client wins and strong commercial growth. The quality of their brand strategy work and the additional value it’s allowed us to offer our existing clients through developing the Mediaworks service proposition has been phenomenal.”
Jacobson added: “The team’s creative experience working with global brands has further added to the strength and talent in our business. We’ve gone on to recruit an incredibly capable team in Yorkshire which has already integrated extremely well with the wider Mediaworks group.”
Gill Ball, Managing Partner at Mediaworks Leeds, joined the company as part of this move. She said: “Joining Mediaworks has given us the platform for incredible growth during the last 12 months. Instead of the distraction of business administration, including setting up systems, new marketing channels and bookkeeping, we’ve been able to focus on what we do best: producing high-quality marketing programmes for our clients.”
Mediaworks has set its sights on driving further growth within its Yorkshire base and aims to double its headcount in Leeds to 25 over the next six months.