Digital transformation driving Sheffield’s Channel 4 bid

Digital transformation driving Sheffield’s Channel 4 bid
What a new site could look like at the entrance to Sheffield Station

Plans to move Channel 4 to Sheffield could lead to a national institute of digital talent and technology being established in the city.

Sheffield City Council, which is leading the city’s bid to establish a northern base for the broadcaster, has also released a new image of what a new site could look like at the entrance to Sheffield Station.

A Sheffield headquarters for Channel 4 could bring up to 4,050 highly-skilled jobs to the city by 2027, create an additional £1 billion for the economy over the next 10 years, and be achieved at no cost to the broadcaster.

The plans for a new digital talent and technology centre, and an offer to Channel 4 executives to base its operations at the Digital Campus on Sheaf Street, are revealed in the Council’s response to the Department of Culture, Media and Sport’s consultation, Increasing the Regional Impact of Channel 4 Corporation.

Councillor Julie Dore, the Leader of Sheffield City Council, has also written to the Rt Hon Karen Bradley MP, the Secretary of State for Digital, Culture, Media & Sport (DCMS), in support of the city’s bid.

Councillor Mazher Iqbal, cabinet member for business and investment at Sheffield City Council, said: “Establishing a new world-leading centre for digital technology in Sheffield, with its proud reputation for innovation and forward-thinking, would be an excellent complement to a move by Channel 4.

“We have seen in Media City in Manchester just how beneficial having educational and business links close to a media organisation can be, allowing them to build up natural and productive relationships.”

Sheffield City Council has offered Channel 4 a prime location at the heart of the city, right next to the main railway station, with high speed, direct rail services to ever major UK city, and the prospect of HS2 and HS3 in years to come, connecting Channel 4 to the independent sector.

In addition to that, the Council has offered Channel 4 space at the Digital Campus, which provides 80,000 square ft of Grade A office space, which it could move into immediately.