Diversified offering sees print company lift profits

Diversified offering sees print company lift profits
Mark Gray, group managing director of Charlesworth Press

A Yorkshire print company has seen turnover reach £6 million driven, in part, by diversifying its offering into the children’s personalised book market.

In the run up to Christmas, Wakefield-based Charlesworth Press is printing 36,000 bespoke books per day for publishers including Wonderbly, Mrs Wordsmith and Hooray Heroes.

The company has turned around its fortunes, having gone from exerting into a Company Voluntary Arrangement to its current reported profits.

It has also recently commissioned by Wonderbly to produce Keys and Curios, a new journal for the Harry Potter fan club.

Charlesworth Press has also gained eight new customers this year, due to industry word-of-mouth, from countries as far and wide as Australia, South Africa, the USA, Switzerland and Slovenia and is producing a third more books than this time last year.

“We used to publish a lot of long run publications but have changed markets to stay in business, mixing traditional bookmaking with personalisation and print on demand,” said operations Director, Lee Hewitt.

“Winning contracts like Wonderbly, Mrs Wordsmith and Hooray Heroes, means we can continually invest in our personalisation offering, which has been pivotal in shaping the future of the business.

“In the last five years, we have seen year-on-year growth in this area and the exciting things is that customers from all over the world are seeking us out to carry out personalised printing and to work in partnership on product development and fulfilment.”