Sunday, July 12, 2020

Duo of high-level appointments bolsters growth plans for Leeds tech enterprise

Two experienced recruits – with nearly 20 years of marketing and digital expertise combined – have joined the ranks at marketing automation platform enterprise, Force24.

Chris Manko takes on the role of chief technical officer at the Yorkshire-headquartered business, with Sam Duggan positioned as its new head of CRM.

The pair’s arrival means Force24’s UK headcount is closing in on the 60-strong mark.

Joining from big data supplier Lifecycle Marketing – where he was infrastructure and CRM architect for nearly a decade – former HSBC web designer Chris is aiming to draw on vast experience gained from Misco. His previous role saw him producing B2B and B2C microsites and email campaigns for international brands including Sony and Apple.

Following his appointment, Chris said: “It’s fantastic to join Force24. I love the varied

Chris Manko, CTO

approach to a large client base and the tirelessness everyone embodies in order to ensure our customers leverage the most intuitive technologies.

“I’m focused on taking our understanding of data and conversion to a new level – via Artificial Intelligence and Machine Learning – so we can further understand how to better communicate with clients’ audiences and simplify their complex queries.”

Meanwhile, 30-year-old Sam hails from internationally recognised Sky Betting and Gaming where he spent more than seven years covering the global CRM side of the business – including working in Malta as the firm’s value and retention manager for its German division.

Leeds-born Sam said: “It’s an incredibly exciting time to be part of Force24. I want to enhance our existing marketing function to better utilise CRM and also provide greater efficiencies for organisations so they can drive engagement through sophisticated, tailored content.

“I’m looking forward to the challenge that comes with talking to customers and how we can combine technical competency with strategic thinking, in order to solve business problems and maximise growth.”

As part of an ever-evolving digital marketing industry, both new additions believe that automated services and the people who operate them will together be a key driver towards technology pioneering the workforces of tomorrow.

“We’re expecting an even greater shift towards merging human understanding and actions with computer-based predictive decisions – such as droids and augmented reality – in order to dynamically and intelligently communicate with users,” added Chris.

Managing Director Adam Oldfield, said: “We’ve got huge plans for the evolution of our platform and – with Chris and Sam’s experience combined – we’re in an extremely strong position to unveil more elements that will further our quest to make things quicker, easier and super-personalised for both savvy marketing professionals and their customers.”

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