Equipment investment pays dividends for Watermill Press

Watermill Press, a product identification label manufacturer based in Bradford, has won a half million pound contract after investing over £100,000 in bespoke label finishing equipment.

The company developed a custom made Vectra Turret Rewinder in partnership with Bridlington label machinery manufacturer AB Graphic International, to meet a unique and very specific client demand.

The machine allows Watermill Press to create irregular label shapes with specialist peel off sections that offer improvements in supply chain tracking and efficiency.

Dale Deacon, managing director at Watermill Press, said: “From a business perspective we are reaping the rewards from the investment almost immediately as it’s a significant contract win for us. The brief was to meet a specific client’s commercially confidential request – it was a research and design project in many respects – and it is already paying dividends.

“While the specialist Vectra Turret Rewinder has been developed with one client in mind, its unique functionality is relevant to a host of other businesses in the food and drink sector. We expect it to be much sought after and to become a significant, additional income stream in the coming years.

“The volume of labels the machine is capable of handling is enormous and it will help us convert in the region of an additional two million square metres of material a year. Crucially the new features we are now able to incorporate into our labels will improve supply chain efficiency and accuracy for our clients.”

Earlier this year, Watermill Press invested over £1 million when it expanded its portfolio of 530mm wide Omega label printing and converting machines. The investment included three new converting lines and provides Watermill Press with the largest dedicated production capacity for product identification labels in the country.