Hull University Business School and the Institute of Directors are joining forces to help business leaders in the Humber harness the potential of the latest digital trends.
At a free event at the school on Wednesday, 13th February, businesses will learn which digital trends they should use in 2019 to be at the cutting edge of marketing.
Award-winning senior marketing lecturer Peter Andrews from Hull University Business School will guide leaders through the key digital and social media marketing trends and discuss how these will help organisations and marketers stay ahead of the competition.
Peter says: “In the rapidly-changing, fast-paced world of digital marketing, it’s crucial to understand which of the latest trends are important and how you can apply them to gain a competitive advantage.”
The interactive event is a chance for businesses to identify new opportunities in the increasingly crowded digital marketplace and also make valuable contacts with other organisations from across the region.
Faculty Director for Business Engagement & Enterprise, Richard Keegan, adds: “Hull University Business School works hard to develop, investigate and promote the latest business thinking and help shape the next generation of leaders.
“By supporting events such as these, we can help to ensure we remain a key part of the local business community and that the Humber economy continues to grow and develop.”
Peter, who has a commercial background, is the Business School’s lead academic in digital and social media marketing, working with leading organisations and on commercial research projects. He has been directly responsible for adding over £350m of sales growth from innovation, brand growth and shaping strategy. He is a CIM Yorkshire and regional board member and works with business and students Digital & Social Media Marketing, brand development, marketing strategy and innovation.