Sunday, July 12, 2020

Firms urged to act fast to become part of Lincoln’s Imp trail

Lincoln BIG today urged businesses to act fast and snap up a great promotional opportunity by sponsoring a character in its Lincoln IMP Trail.

And the Business Improvement Group also issued a “last call” for artists who would love to submit designs for the Trail’s 30 full-sized Imps.

Lincoln BIG Chief Executive Sarah Loftus said: “We have been blown away with the early interest in the trail and the enthusiastic response from businesses and organisations which want to sponsor one of the characters in this attraction for 2020.

“The trail has really fired their imaginations, which has led to many of the figures already being snapped up, so we wanted to remind other businesses to get in touch because we would hate them to miss the boat.”

In common with the highly-popular Baron’s Charter Trail and Lincoln Knights’ Trail, businesses have realised that sponsoring an Imp is really worthwhile.

The figure can be used in all sorts of creative ways to publicise their business and, at the end of the day, they have the chance to bid for it in our charity auction and keep it for good.

Even if they don’t do that business can bask in the knowledge that it has potentially raised hundreds of pounds in sponsorship for a great charity, St Barnabas Hospice.

Lincoln BIG is also currently working with artists who having a great time creating innovative designs for the Imps to really bring them to life, but we would to love to hear from more creatives who would like to join them.  However, they need to act quickly.

“Every time we do a Trail, we invite artists to come up with designs for the decoration of the characters in the trail.  It’s a brilliant opportunity for them to showcase their work to the wider public and add something extra special to their portfolios,” said Sarah.

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