Monday, September 21, 2020

Former Reach PLC journalist joins Yorkshire PR Consultancy

Former journalist and editor Martin Shaw has joined Yorkshire-based PR and Marketing Consultancy Leuly PPR as a freelance PR consultant.

The news comes just days after he announced he’d taken voluntary redundancy from Reach PLC’s Huddersfield Daily Examiner and Yorkshire Live.

Having acquired a host of transferable skills throughout his 34 years in journalism, the Huddersfield journalist has now made the decision to move into public relations and marketing.

He will join Leuly PPR founder Gemma Birbeck to support the implementation and evaluation of public relations campaigns, as well as contributing ideas to new client strategies.

Martin said: “I’m a passionate and committed journalist and I love telling people’s stories and hopefully, in some small way, making a difference.

“I’ve had an unusual career in many ways and know all about the highs and lows of running your own business – and I wouldn’t swap it for the world.

“I’ve built up a huge amount of experience in the media and seen massive changes since I started work on a typewriter as a trainee reporter. Now I want to put what I’ve learned into helping clients tell their stories and grow their businesses.”

During his eight-year stay at the Examiner, Martin held several senior positions including news editor and print content editor.

Prior to that he ran his own newspaper, The Press in Dewsbury and freelance press agency, West Riding News Service in Huddersfield.

Having worked with founder Gemma Birbeck professionally in recent years, he relished the chance to be part of the growing Yorkshire Consultancy.

Martin added: “Gemma is a fabulous person to work with and has offered to help me develop and grow into my new role.

“She has an honesty, a passion and a genuine desire to help others. Leuly PPR has strong brand values which match mine and I’m looking forward to getting started and meeting clients, old and new.”

Gemma Birbeck, founder and PR consultant at Leuly PPR added: “I first met Martin during the early stages of my career when I naively asked him whether he wanted to keep a story exclusive – silly, I know, but he was so understanding and supportive.

“When I learnt of his redundancy, I jumped at the chance to show that same level of support as I knew he would be a valuable addition to the team.

“Martin’s not from a traditional PR background, but creativity and individuality are characteristics we desire, and I’m confident the different perspective which he can offer will support us with our continued growth.”

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 lockdown having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.




Latest news

Hull’s Whitefriargate secures £1.75m grant from Historic England

Whitefriargate in Hull has received a grant of £1.75m from Historic England. Hull City Council was informed earlier this year that its funding bid, for...

Facelift planned for prominent Sheffield building

A planning application proposing a significant facelift to Sheffield's Gaumont building, located on the junction between Barker’s Pool and Burgess Street in the city...

Pandemic sees major slide in recruitment plans as firms play it safe

Almost half of firms in the UK plan to reduce recruitment or not recruit at all over the next year, according to an annual...

The times they are a-changing

Bob Dylan’s immortal words couldn’t be more accurate in this day and age as many of us are having to learn new skills and...

NPIF cash for Sheffield smart sensor company

Sheffield tech company, Tribosonics, has raised £1.1 million to develop and grow its smart sensors which helps industry reduce costs. The company embeds sensors within...

Structural steel specialists secures trio of contracts worth £21m

The structural steel division of the South Yorkshire-based Billington Holdings has secured three contractors worth £21 million. According to the AIM-listed company, one of these...

Related news

Hull’s Whitefriargate secures £1.75m grant from Historic England

Whitefriargate in Hull has received a grant of £1.75m from Historic England. Hull City Council was informed earlier this year that its funding bid, for...

Facelift planned for prominent Sheffield building

A planning application proposing a significant facelift to Sheffield's Gaumont building, located on the junction between Barker’s Pool and Burgess Street in the city...

Pandemic sees major slide in recruitment plans as firms play it safe

Almost half of firms in the UK plan to reduce recruitment or not recruit at all over the next year, according to an annual...

The times they are a-changing

Bob Dylan’s immortal words couldn’t be more accurate in this day and age as many of us are having to learn new skills and...

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close