Free Google conference for Yorkshire SMEs to be held in Bradford

Free Google conference for Yorkshire SMEs to be held in Bradford

A free event taking place in Bradford next month aims to help firms from the Leeds City Region get the most out of Google.

Organised by the Government-backed Digital Enterprise programme, the event, at the Great Victoria Hotel in Bradford on 19 February, will examine how organisations can use Google to tap into a range of business tools and benefits, many of which are free of charge.

Workshops and sessions will range from explanations of how firms can understand and analyse their own data and target audience; advice on using Google’s business cloud collaboration and productivity apps, G-Suite; and help building a Google toolkit with products such as such as Google analytics and Google ads.

Other subjects covered include YouTube and video marketing and a question and answer session with two of the Digital Knowledge Exchange’s digital champions.

Muz Mumtaz, who heads the Digital Enterprise programme, said: “Many SMEs are using just a fraction of Google’s powerful capabilities, and discovering exactly what a vast and largely untapped resource it actually is can be incredibly useful.

“Our Digital Knowledge Exchange events have become a go-to resource for insightful sessions on tech and they deliver practical tools for business.

“The events are a key part of our mission to ensure businesses in the Leeds City Region have the knowledge and the technology they need to succeed and grow.”