Haribo is investing £22 million to enhance technology across its purpose-built facility in Castleford, West Yorkshire.
The business will use the strategic investment to deliver additional capacity, greater efficiencies and reduced costs as it continues to produce 30,000 tonnes of product from this site each year.
Furthermore, the focus on reformulation of products within the portfolio will be strengthened, reducing sugar and creating treats that deliver greater choice to retailers and shoppers.
“As we continue to face tough challenges following the ongoing impact of COVID-19, we are showing our resilience and commitment to world-class production in an increasingly competitive market,” said Managing Director of Haribo UK, Jon Hughes.
“Investing £22 million into our already world-class manufacturing facility will give us greater opportunity to produce the variety of sweets that we know bring childlike happiness to our customers.
“We focus on making great tasting treats that are just sweet enough and will continue to look for ways to reduce sugar content where we can.”
The investment will be rolled out throughout 2021.