Friday, May 29, 2020

Holiday park secures future with new point of sale equipment from HBP Systems

Lincolnshire holiday park operator Blue Anchor Leisure has adopted an integrated till solution from HBP Systems to enhance growth and customer experience.

Established in 1972, Skegness-based Blue Anchor Leisure has grown into a 13-site business, with over 200 staff, and up to 30,000 people on-site at any time. Managing this on their previous paper-based system was having a negative impact on the business, according to Blue Anchor Leisure’s Director Jonathan Moses. He said: “We needed to give the customers a better service, and the old system that we had just didn’t cut it. We were behind the times. We had unique problems, and we needed a solution that would embrace the unique challenges of our multi-site operation.”

Blue Anchor discovered HBP Systems through a video case study online about how they had helped Lyons Holiday Park by implementing a fully integrated till solution. Blue Anchor’s Account Manager at HBP Systems Richard Wellham, said: “It was key for them that we had experience with their industry.”

The till solution, known as KCPOS, automates the synchronisation of data across the business’ tills, stock control and online sales, feeding it to their accounts. With 25 KCPOS tills installed, it has created a unified platform across Blue Anchor, consistently providing them with real-time data on their business and customers.

Blue Anchor Finance Manager Nick Chapman said: “We can access the system at any given time to see what different outlets have processed and how much money each till has taken. They put our 13 different parks on one network, so we can report in real-time and make fasters decisions, based on accurate data.”

Richard added: “KCPOS is a perfect fit for holiday parks as it a multi-discipline solution, therefore, it can be tailored to multiple environments within one site, such as; admissions, retail and hospitality. Efficient customer service is vital, so KCPOS has been designed to ensure this.”

Blue Anchor Leisure has recently completed filming its own KCPOS case study, in which Jonathan Moses says: “HBP stuck to the timeframes and delivered the system that we asked for. We found the right company to work with. I wouldn’t just recommend HBP to other holiday parks. I would recommend them to any business that faces unique issues like we do.”

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