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Train operator predicts orange card tickets could soon be museum pieces
Northern Trains says the iconic, orange ‘magstripe’ train ticket could be a museum exhibit within as little as five years.
The train operator says its customers’ ever-growing preference for digital tickets and the introduction of actual ‘paper’ tickets has seen them use 2.3m fewer ‘magstripes’ in the last 12 months.
Fewer than 20% of journeys on Northern services in 2023-24 were made using a ‘magstripe’, with the number in-use falling by 12% compared to 2022-23, from 20.3m to 18m. During the same period, the number of people using digital tickets on Northern services grew by almost 19%, from 54.8m to 65.2m.
A spokesperson for Northern said: “All of our standard tickets are available in electronic format and people clearly enjoy the flexibility of buying their ticket ‘on the go’ and being able to store it on their mobile phone or tablet.
“We’re also increasingly able to offer actual ‘paper’ tickets from our ticket offices and vending machines for those who prefer a physical proof of purchase.
“Whilst ‘magstripes’ might generate a sense of nostalgia, it’s important to remember that because they’re made from more than one material, they’re less recyclable and could ultimately end up in landfill – whereas paper tickets can be easily recycled with other paper products.
“At the current rate of decline and with an ever-greater focus on digital and paper alternatives, ‘magstripes’ are definitely nearing the end of the line. They could be something of a museum exhibit within five years.”
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£2.21m of investment allocated to deliver Mayor’s priorities for York and North Yorkshire
- Routemap to Carbon Negative. Update the evidence base to this existing report and carry out further stakeholder engagement. £100,000 in 2024/25.
- Cost of living plan. A policy officer post will be created to scope and commission initial data and research, working alongside City of York Council and North Yorkshire Council, to develop a cost of living plan. £260,000 from 2024/25 – 2027/28.
- Town plans and business support. A policy officer post will be created to scope and develop a Mayor’s High Street Investment Fund. Work will also be carried out to produce a growth development plan for every town in the region. £1,550,000 from 2024/25 – 2025/26.
- Transport. Working with City of York Council and North Yorkshire Council to scope and develop a business case for movement studies, including separate studies for York and York to Scarborough and York to Harrogate routes. £200,000 in 2024/25.
- Housing. Development of a region wide Housing Retrofit Strategy, working with City of York Council and North Yorkshire Council. £50,000 in 2024/25.
- Business and skills. Develop an Innovation and Investment Plan. This builds on work with Innovate UK with the ambition to publish a joint York and North Yorkshire Innovation Action Plan. £50,000 in 2024/25.