South Yorkshire’s Mayor, the University of Sheffield, Sheffield Hallam University and Sheffield Teaching Hospitals NHS Foundation Trust are working with Google to invest in groundbreaking research, apprenticeships and digital skills training across the South Yorkshire region. These academic, medical, and local government institutions have come together to form the South Yorkshire Digital Health Hub, a digital innovation centre that will use this investment to help tackle the health inequalities in the region and drive economic growth. As part of this, the South Yorkshire Digital Health Hub will work with Google on a series of pioneering research opportunities. The first of these – the PUMAS study – aims to understand whether Pixel smartphone sensors that detect light, radar, and electrical signals from the heart could aid the detection of common conditions such as hypertension, high cholesterol and chronic kidney disease. Early detection of these conditions could help people to make informed lifestyle choices which could slow down, and even in some cases prevent their progression. The first of its kind study, which looks at how digital technologies could transform the way that people interact with their health, has the potential to save lives, improve health outcomes and alleviate NHS pressures. Google will also provide 500 Fitbits for a separate study on post-surgical rehabilitation. Tim Chico, Professor of Cardiovascular Medicine at the University of Sheffield and Director of South Yorkshire’s Digital Health Hub, said: “We launched this health hub because we know that the more information we have about patients’ health as early as possible, the more opportunities we will have to make a difference. “With partners like Google, we are able to look at how we harness technology to support that information gathering to support patients and medical professionals to make decisions together earlier leading to better outcomes. Bringing together patients, healthcare professionals, researchers and companies creates a community of practice – it’s the future.” The research will take place through the South Yorkshire Digital Health Hub, a £4m partnership led by the two universities alongside partners in health and business, to drive the development of innovative digital technologies to improve the way diseases are diagnosed and treated. The Hub is hosted at Sheffield Hallam’s world-leading Advanced Wellbeing Research Centre (AWRC), which is dedicated to improving health and wellbeing through innovations that help people move. Steve Haake MBE, Professor of Sports Engineering at Sheffield Hallam University and Deputy Director of the Digital Health Hub, said: “Our vision is to develop digital health tools that incorporate information from daily life to help patients and healthcare professionals make the right decisions at the right time. “I am delighted to be working collaboratively across the region and with industry partners like Google whose expertise and support will be invaluable to the success of the Digital Health Hub and its ability to improve people’s health outcomes across South Yorkshire.” To ensure that the region is equipped with the digital skills needed to harness these new technologies and unlock growth opportunities, The University of Sheffield and Sheffield Hallam University will also have access to 500 Google Career Certificate scholarships for their students and people working or aspiring to work in digital health across the region. These scholarships will cover the cost of Google Career Certificates, training which provides learners with job ready, entry level qualifications in subjects such as cybersecurity, data analytics, project management, user experience and IT support. The three-year long partnership will see the South Yorkshire Mayoral Combined Authority work with Google to fund 30 digital apprenticeships for small businesses in South Yorkshire. The funding will be made available to local businesses for both upskilling existing employees and supporting new apprentices. This will enable businesses across South Yorkshire to retain and develop employees as well as expand, creating high-impact job opportunities in the region. VP & Managing Director for Google UK and Ireland, Debbie Weinstein, added: “We’re proud to be supporting South Yorkshire’s academic, medical and local government institutions as they explore how technology could improve quality of life, alleviate NHS pressures and drive economic growth. “Technology has the power to transform the nation’s health and we recognize the need for an approach that unlocks both the innovative tools and the skills needed to implement these solutions. That’s why we’re excited to have this opportunity to invest in this cross-sector collaboration which we hope will drive lasting change and serve as a proof of concept for other regions across the UK.”

A poultry farmer in East Yorkshire must pay £28,000 after bring found guilty of breaches of rules about bird flu and operating a slaughterhouse without approval by the Food Standards Agency. Daniel Mathison, a partner in Mathison (Farmers) Leven at Southfield Farm in the village, supplies the meat under the brand Yorkshire Ducks and Geese. At Beverley Magistrates   Court he pleaded guilty to four offences relating to the Avian Influenza outbreak on the premises, and to operating a slaughterhouse without Food Standards Agency (FSA) approval. Mathison was fined £4,000 per offence, and ordered to pay an additional £6,000 towards costs and a £2,000 victim surcharge, totalling £28,000 to be paid within 12 months. The court heard how, despite nationwide preventative compulsory housing, biosecurity and record keeping measures, officers from the Animal and Plant Health Agency found the end of the duck rearing shed was fully open, and no records of bird deaths had been kept when they visited the farm last April to investigate a possible bird flu outbreak, which was confirmed within 24 hours. Follow-up investigations by officers from Public Protection at East Riding of Yorkshire Council found slaughtering and meat production activities had expanded such that they were greatly in excess of the permitted limit above which approval and on-site supervision by the Food Standards Agency is required. During sentencing, the magistrates said the farmers’ actions could have had wide-reaching and serious consequences for other farmers, health and the local community. They considered this to be in the high culpability bracket, as Mathison carried on despite warnings and should have known what was required. Angela Dearing, director of housing, transportation and public protection at East Riding of Yorkshire Council, said: “It is highly likely this Avian Influenza outbreak would not have happened if compulsory housing measures to ensure separation from wild birds had been complied with. It is fortunate the outbreak did not spread further when the disease control restrictions were breached. “In addition to the catastrophic consequences for this business, the measures required to control the outbreak and prevent it spreading further significantly impacted on other local livestock keepers and the community. The outbreak also resulted in substantial financial and resource costs for DEFRA, APHA, the council and other partner agencies involved. She added: “It is therefore vitally important that all livestock keepers play their part and adhere to animal disease control regulations, which are in place to protect against potentially devastating effects on their own livestock and businesses, animal and public health, and the economy.”