A job advert is your first opportunity to introduce yourself to prospective employees and attract the right talent. It is crucial this first impression makes an impact on the reader and encourages them to want to work for you and your business.
A poorly constructed job advert can not only leave the candidate with a bad taste about your company but prevent them from applying for the position or any future positions associated with your brand. It is worth taking the time to ensure your job advert has been produced to the highest possible standard to avoid making a mistake that can cost you the perfect employee.
It can be too confusing
Rather than try to dissect an overcomplicated, unclear job advert, most job seekers will simply move on. This can cost the business time and money in repeat recruitment and may be the difference between the perfect hire and the wrong candidate. According to a recent study, a bad hire can reportedly cost a company between £5,000 and £10,000.
By taking steps early on to prevent recruiting the wrong person, you can ensure the business does not stand to lose out on significant monetary as well as productivity losses. Jargon-heavy job adverts can also be off-putting to potential job seekers. Employees switching sectors that are unfamiliar with industry terminology may also be discouraged from applying to vacancies they simply do not understand.
It can paint the business in a bad light
A job advert with sloppy editing or formatting will not attract a high volume of candidates. By proofreading your job advert, applicants are more likely to take the time to stop and familiarise themselves with the role and the company on a larger scale. A poorly written job advert reflects negatively on the business as a whole and means readers are less likely to recommend you to a friend or fellow job seeker. Hiring People can assist you in producing a job advert template that provides you with all of the relevant information needed to advertise a job at your company.
It can miss out on key information
To ensure the position you are advertising attracts a suitable number of applicants, you must lay the groundwork. Job seekers require a certain degree of information to be able to commit to a particular role. This includes location, salary, key responsibilities and qualifications. By failing to include these details, candidates may choose to ignore your vacancy in favour of a similar role at a competing firm with more information readily available.
Studies have also revealed how as little as 12% of job listings contain all of the relevant information recommended by the Advertising Standards Authority or ASA. In order to Advertise a Job as successfully as possible, it is crucial you include as much information as possible whilst still remaining brief, concise and to the point.
A bad job advert can seriously affect your chances of finding your next employee.