Saturday, November 27, 2021

Hull camping vehicle specialist turns to ‘Creo’ to execute Swift model launch

The UK’s largest maker of leisure vehicles is using the full design capabilities of PTC® to help it bring its latest model to an expectant market that is booming after lockdown eased.

Swift Group, which employs over 1000 people at its 100-acre headquarters near Hull, launches Basecamp 6 this month, a popular compact crossover camping vehicle that is fun, stylish and ideal for life’s adventurers.

Engineers at the family-run business have been using PTC’s Creo® design software to introduce several new features, making the most of simulation tools, piping and cabling and advanced assembly to deliver a truly unique product.

It marks a 17-year relationship for the two businesses, with the partnership set to become even stronger with ‘generative design’ features offered by the platform crucial to the firm’s desire to make its vehicles lighter in anticipation of a move towards electrification.

“Our models undergo significant transition and Creo has enabled us to reduce rework in our factory, check design in more detail and take a thorough approach to ergonomics,” explained Paul Cunningham, Engineering Director at Swift Group.

“Another big step forward has been the way that people from inside and outside the business can engage with 3D models created in PTC software. Internal users that rely on them include senior decision-makers, members of the sales team and employees from the factory floor responsible for building products.

“External users are typically dealers, who can interrogate Creo Illustrate to identify exactly the part they need to fulfil a customer’s specific requirements and then click through to an ordering system.”

He continued: “What it all means is that we have been able to deliver our most ambitious camper vehicle yet in the Basecamp 6…on time, to budget and with all the stylish features and benefits.

“These include dual fuel combi heating, panoramic windows, plentiful storage, low energy lighting, along with two dinette areas that convert into bunk beds – the market expects.”

Just like the touring caravans it manufactures, Swift Group has come a long way in the 57 years since it was founded by Ken Smith, who built and sold his first caravan for £289.

Today, the company generates nearly £270m in annual sales and still focuses on creating products that are well-designed, constructed to the highest standards and represent outstanding value for money.

“We’re very excited about Creo’s ability to offer us generative design, where we can generate a certain number of outputs that meet certain constraints and then one of our designers will fine tune to achieve the end result,” added Paul.

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