Hull-based APD Communications has revised its brand and secured a prominent place at Critical Communications World 2019 in Kuala Lumpur as part of a strategy to grow into Asia.
Taking place this week, Critical Communications World is the flagship event of The Critical Communications Association, which represents organisations involved in the design, development and deployment of critical communications systems and software worldwide.
APD, which creates cutting-edge software used in emergency services and critical control operations, is using the event to build on its ever-growing international presence and make inroads into fast-growing Asian markets.
APD is also using the event to reveal a new brand, which aligns its visual identity with that of its ultimate parent company, NEC Corporation. The new brand also aligns with Northgate Public Services (NPS) a wholly-owned NEC Corporation company, which acquired APD earlier this year.
Rhiannon Beeson, Commercial Director of APD, said: “We’re excited to be promoting our cutting-edge software and control room solutions at Critical Communications World, which is the leading event of its kind in the world.
“It’s also a brilliant showcase for our new brand, which underlines how we are now part of the NEC family. Through our parent company we have access to a network of affiliate companies across the whole of the world, which is a major competitive advantage.
“As Critical Communications World is in Kuala Lumpur this year, it presents an ideal opportunity to talk to potential customers in Asia, which has many of the world’s fastest-growing and most vibrant economies. Our technologies can play a critical role in supporting the ongoing development of emergency services and critical control systems that serve society in those nations.
“Our growing global customer base means we’re now very much on the international map as a world leader in secure, intelligent and connected technology for organisations that protect and preserve society.”
The APD team at the event will include Software Specialist Declan Whiting, who has been shortlisted for the Young Engineer Award in the International Critical Communications Awards 2019, which are held during Critical Communications World.
The awards are regarded as the most sought after in the field of critical communications and Declan is vying for the Young Engineer prize with two rising stars each from industry leaders Motorola Solutions and Sepura.
Declan is playing an integral part in transforming the critical communications market through directly engineering the very latest solutions for emergency services’ critical comms networks.
He is a key part of the team responsible for developing Cortex, APD’s revolutionary control room Integrated Communication Control System (ICCS) which enables the emergency services to integrate communications. Declan is also working on LTE, the Long-Term Evolution of the UK’s Emergency Services Network, building client-side services from scratch, which will perform on the new network once it’s ready to be rolled out.
Declan, who joined APD in 2017 after graduating with a first in Computer Science from the University of Hull, said: “Being part of a team that is making great strides in providing critical communications software is fantastic. From day one, it was clear I was working with absolute specialists. From the marketing teams to the software testers, everyone is on top of their game and that creates an environment in which you flourish and learn quickly.”
APD has an ever-growing international presence and reputation, with customers including Dubai Airport – the world’s busiest international passenger airport with 77m passengers annually – where APD’s integrated control room solution keeps the entire operation safe, secure and running efficiently.
APD is also working with a number of other customers in the United Arab Emirates and other states in the Middle East to deliver innovative control room solutions. Now it is targeting opportunities in Asia where nations are investing significantly in their emergency services and critical communications infrastructure.