Hull Trains appoints Commercial and Customer Services Director

Hull Trains
Susie Brindley

Hull Trains has appointed visitor economy expert Susie Brindley as Commercial and Customer Services Director with a seat on the board.

The appointment comes as Hull Trains continues its preparations ahead of the introduction of its new fleet of Hitachi Class 802s in December next year. Susie will be responsible for continuing and further enhancing Hull Trains’ ethos of customer-focused service.

Susie has 25 years’ experience within customer-centric industries – working at a senior level on the delivery of tourism and culture initiatives across the North of England. This includes working on some high profile regional and national events and tourism initiatives as well as running her own business, Willow Business Support, which supports businesses operating within the visitor economy to maximise potential and profit.

She said: “Hull Trains was founded on strong customer-focused principles which remain as part of the core values today. The team is dedicated and passionate about the business and that resonates through the work that they do.

“The business has gone a long way to establish strong connections within the communities in which it operates, and I want to build on that and further enhance what we do. I’m excited to introduce initiatives that have been used in the tourism and culture industries and create a level of customer service that is rarely seen in the rail industry.”

Susie has already established strong ties with Hull Trains, having worked closely with the customer services team to provide advice and training over the last few years. Joining the executive board, Susie contributes to one of the most diverse teams in the rail industry with more than 50% of Hull Trains employees being women – adding to an equal gender split on the executive board.

She said: “Hull Trains is always a company I’ve admired – every time I have worked with the team I’ve always been encouraged by the attitudes that resonate throughout it. It has won a number of customer service awards in the last few years and it’s a team I’m delighted to be a part of.”