Advanced Digital Innovation has secured investment via the Northern Powerhouse Investment Fund (NPIF) to strengthen its crusade of transforming healthcare with digital technology.
The Shipley-based business has taken charge of a £650,000 investment from NPIF – Mercia Equity Finance, which is managed by Mercia.
It will allow Advanced Digital Innovation (ADI) to boost uptake of its flagship product, MyPathway. The system, which is already in use by several NHS trusts, seamlessly connects patients to their healthcare provider through a web browser or a mobile app.
MyPathway removes the need for appointment letters and calls and allows patients to negotiate care plans with clinicians.
It provides digital triage, supports personalised rehabilitation programmes and allows clinicians to monitor patients’ progress and access patient-reported data and feedback.
ADI has been working with Sheffield Teaching Hospitals NHS Foundation Trust for over two years, with North West Boroughs Healthcare NHS Foundation Trust for over a year and has recently won a further contract with NHS North East Essex CCG.
The company has also carried out two successful clinical trials with the Hospital Clinic of Barcelona. It is now looking to sign up other trusts across the UK.
The investment will allow the company to build its sales and marketing team and further develop its product.
“The NHS is undergoing a digital transformation and MyPathway is uniquely positioned to deliver this change in a cost-effective manner,” said ADI CEO John Eaglesham.
Jonathan Sharp, Investment Manager with Mercia, said: “The investment will allow ADI to drive sales growth and build awareness of the product in the healthcare market.”
Grant Peggie, Director at Sheffield’s British Business Bank, said: “Since its launch in 2017, NPIF’s impact on businesses has been wide-ranging, providing funding to launch new products, employ new staff, enter new markets and acquire new facilities.”
Freeths provided legal advice to the company while Schofield Sweeney advised Mercia and the Fund.