Sunday, July 5, 2020

Just Desserts powers up new identity with Electric’s help

At the Fine Food Show North in Harrogate, Shipley-based bakery Just Desserts has launched a new brand identity created by Leeds agency Electric. 

Managing Director at Just Desserts, James O’Dwyer, says:“We met Electric at the Fine Food Show North in 2018 and at that time we weren’t looking to change our logo, but we kept in touch with Electric anyhow as they’d made a good impression on us.

At the end of 2018, we decided that a new look and a new brochure were required for us to spread the word of our Tempting Tarts and Marvellous Mousses. As we’d been impressed by Electric’s overall approach to design and as we wanted to work with a local agency, we gave them the logo and brochure redesign brief.

We’re very happy with the design process that Electric provided. Electric really helped us pinpoint the look we wanted that was true to our roots but also stood out in the dessert industry. We’re very excited to reveal our new logo and brochure to our customers. The annual Fine Food Show North was the perfect opportunity as we regularly attend and it showcases the finest treats from Yorkshire. ”

Electric MD Brian Kennedy said:“Our agency has worked with several well-known Yorkshire food brands and family run bakeries, such as Just Desserts and Lottie Shaw’s. The logo design we created for James and his team embraces the enthusiastic character of the Just Desserts team and their impressive baking know-how, while also highlighting the bakery’s Yorkshire roots. ”

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 lockdown having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.




Latest news

University of Lincoln research predicts digital future for law firm

Students participating in the University of Lincoln’s Graduate Skills Builder programme have recently submitted a report following a market research project to a regional...

Four Yorkshire restaurants to close as Casual Dining Group enters administration

Casual Dining Group (CDG) the operator of restaurant brands including Las Iguanas, Bella Italia and Café Rouge, has appointed Clare Kennedy, Peter Saville, Daniel...

Forza Foods’ Normanton factory sees Coronavirus outbreak

Forza Foods’ Normanton site has seen an outbreak of COVID-19. As of Thursday 2 July, 17 members of the workforce have tested positive for Coronavirus. 300...

Work starts ready for £1.2m revamp and extension of craft centre

Preparations are underway for a £1.2 million project to reconfigure, extend and enhance the National Centre for Craft and Design in Sleaford. Lindum Group started...

Forrester Boyd acquires Hull accountancy practice

Independent Humber accountancy firm, Forrester Boyd, has acquired Hull-based accountancy practice Graybrowne. The acquisition is part of the firm’s ambition as it looks to evolve...

Sheffield rail tech company secures HS2 contract

3Square, a railway technology company based in Sheffield, has secured a major contract working on High Speed Two (HS2). The company is working with one...

Related news

University of Lincoln research predicts digital future for law firm

Students participating in the University of Lincoln’s Graduate Skills Builder programme have recently submitted a report following a market research project to a regional...

Four Yorkshire restaurants to close as Casual Dining Group enters administration

Casual Dining Group (CDG) the operator of restaurant brands including Las Iguanas, Bella Italia and Café Rouge, has appointed Clare Kennedy, Peter Saville, Daniel...

Forza Foods’ Normanton factory sees Coronavirus outbreak

Forza Foods’ Normanton site has seen an outbreak of COVID-19. As of Thursday 2 July, 17 members of the workforce have tested positive for Coronavirus. 300...

Work starts ready for £1.2m revamp and extension of craft centre

Preparations are underway for a £1.2 million project to reconfigure, extend and enhance the National Centre for Craft and Design in Sleaford. Lindum Group started...

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close