Yorkshire-based Keebles has helped Vacation Rentals UK to strengthen its grip on the country’s self-catering sector by supporting the acquisition of Mulberry Cottages for an undisclosed sum.
Canterbury-based Mulberry will join Vacation Rentals UK’s existing cottage holiday brands including English Country Cottages, Salcombe & Dartmouth Holiday Homes, Cumbrian Cottages, Blue Chip Holidays and cottages.com.
The boutique self-catering lettings agency, which started operations in 2006, represents more than 600 properties mainly across southern England. Its properties range from country houses and cottages, to beachside retreats and city centre apartments.
The existing Mulberry team will continue to operate from its offices in Canterbury, Cheltenham and Winchester.
Vacation Rentals UK is part of European Vacations Rentals, with brands including Landal GreenParks, Hoseasons, Novasol and James Villas.
The company’s property and portfolio managing director Allan Lambert said: “We are delighted to be bringing the Mulberry Cottages business into our family of brands.
“As a company we are looking to expand both organically and through the acquisition of great businesses like Mulberry. We look forward to working with the team to help the Mulberry business reach new audiences.”
Mulberry Cottages founder Sarah Wood added: “This is a great move for the business, which will benefit from new distribution channels and technology available through Vacation Rentals UK. I am sure the team will continue to deliver great service and grow under its new ownership.”
Matt Ainsworth, head of Keebles’ corporate and commercial team, said: “It’s tremendous to play a role in the dynamic growth strategy of Vacation Rentals UK, a long-standing client and market-leading brand.”
Keebles’ multi-award winning corporate and commercial team is among the biggest of its kind in Yorkshire.