Tuesday, June 24, 2025

Keepmoat targets 800 homes annually in East Yorkshire amid market pressures

Housebuilder Keepmoat is scaling up plans to deliver 800 new homes annually across East Yorkshire, an increase from the current rate of 630, as it responds to steady demand and shifting buyer behaviour. The company is expanding its regional operations, supported by 15 recent construction, surveying, architecture, and engineering hires, and expects to be active on 18 sites by spring 2026.

Despite broader market volatility, Keepmoat reports stable buyer interest, particularly for two-bedroom properties. The end of the Help to Buy scheme and adjustments to working patterns have redirected demand towards urban areas with strong commuter links.

Although sales volumes remain below the post-COVID boom, improved mortgage affordability, now below 4%, has supported recovery. National housebuilding volumes have moderated, easing labour pressures and enabling better resource allocation for firms like Keepmoat.

Challenges remain. Once national build levels surpass 200,000 homes, industry-wide talent shortages persist, and planning application delays, driven by resource constraints in local authorities, continue to hamper delivery timelines.

Despite this, land availability is expected to improve over the next 18 months, thanks to the government’s push to deliver 1.5 million homes during this parliament. However, pressure remains in the affordable housing segment as registered providers face funding constraints until the next allocation round, expected in April 2026.

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