Keyland Developments has unveiled an ambitious plans to help solve Yorkshire’s housing crisis and ensure fast delivery of sustainable communities by introducing a pioneering new housing delivery model.
In a first for the UK, the model will be underpinned by a set of environmental, social and financial measures which will be tracked by a unique valuation tool.
After more than twenty years regenerating redundant land for Yorkshire Water, Keyland has spent the last five years extending its services to other landowners through its Planning Promotional Agreement (PPA) initiative, resulting in eight residential developments which will bring forward over 4,000 homes around Yorkshire.
With the PPAs now forming half of Keyland’s residential business, the team is focussing its next five-year business plan on growing this side of the business by working with major landowners, including local authorities and other public landowners, to bring forward land to help unlock the housing crisis.
Keyland claims that the current UK model of volume housing delivery doesn’t support sustainable housing delivery or the requirements of individual councils to meet demand for different types of homes.
Therefore, the company – the property trading arm of Kelda Group and sister company to Yorkshire Water – set about devising a way to ensure new homes are procured in a way that creates truly sustainable communities, with a key focus on improving energy efficiency and water resilience.
To create a blueprint for sustainable development, Keyland will be the first company in the UK to use a valuation tool to calculate direct, indirect and enabled value delivered from its developments.
The tool will be based on the organisation’s ‘Six Capitals’ model and cover natural, social, human, intellectual, manufactured and financial value.
Utilising this pioneering tool – created by leading sustainability consultants 3ADAPT, with support from Yorkshire Water and other world leading institutions – Keyland will be able to measure its ‘Total Value’ as a company, addressing its ambitions to deliver exceptional places and enable sustainable living.
To overcome the challenges it sees in the current UK housing delivery model, Keyland will take on a master developer role to work with housebuilders and organisations such as housing associations and later-living housing providers to create a more organic mix of houses, incorporating where appropriate self/custom-build homes.
Keyland will pursue more prescriptive planning permissions and incorporate the ‘zoning’ of its sites to ensure that these innovative new communities will be realised.
From now on, Keyland intends to apply the ‘Six Capitals’ approach across the land that it owns, as well as helping inform its work with partners and local councils to fully realise its ambitions of creating truly sustainable neighbourhoods.
Keyland owns 1,300 acres of land across the Yorkshire region and is currently involved in promoting over 8,500 homes and 4.5million sq ft of commercial space – the most in its history.
This aligns with Yorkshire Water’s emerging Land Strategy which considers how it can collectively give back and enhance its land in the face of the challenges it faces.