Referral marketing technology business Mention Me has appointed the smart tech services of social selling and employee advocacy platform, SoAmpli, to super-charge its staff engagement via social media.
The team chose to partner with Leeds-based SoAmpli – a social media marketing and sales automation tool – to enable them to easily share timely, highly relevant and engaging content in order to boost their online and social presence.
SoAmpli’s ‘leaderboard’ system – which promotes fun competition for teams by ranking their posts and providing insight into how many clicks, shares and engagement they each have achieved – also supports Mention Me’s employee advocacy programme.
Speaking about the new partnership, Courtney Wylie, Mention Me’s vice president of product and marketing, said: “This platform has been really helpful at boosting our employee social selling programme.
“We’re already noticing a positive impact on our B2B lead generation and nurturing on LinkedIn. What’s really helped and encouraged uptake across our business, is that it’s so easy to use – you can be set-up and running the tool in minutes. It makes it easy to see what others are posting and add your voice.”
Micha Nielsen, operations director at SoAmpli, added: “It’s fantastic to have a forward-thinking organisation such as Mention Me using our services and enjoying the value it brings. It has a brilliant workplace culture and our partnership is helping to highlight that even further.
“Mention Me’s employees have so much insightful content – which is now being shared across the entire business – for their customers to engage with. Using our platform has enabled teams to get their messages to the right people, and really home in on their target market.”