Leeds agencies merge to create £1.5m turnover consultancy

Leeds agencies merge to create £1.5m turnover consultancy
Guy Weston (left) and Ben Rees, with Sarah Harrison of Clarion

An independent £1.5 million turnover marketing consultancy has been formed after Leeds businesses Creode and Jump Agency merged.

Established in 2010, Jump Agency is a technology-led integrated marketing agency headed by Ben Rees. Specialising in the financial services and retail sectors, it offers a range of services including brand strategy and comms planning, creative work, digital marketing and direct marketing and CRM.

Over the last nine years, Creode has become known as a leading digital agency with a strong track record working with media, B2B, e-commerce and financial services businesses. Led by Guy Weston, it has offices in Leeds and London providing services from consultancy, research and web development to on site SEO and email campaigns.

The merger sees all 26 jobs retained and the enlarged agency, which will trade as Creode (a combination of ‘creative’ and ‘code’) take on additional office space in the city centre at Consort House on South Parade where the whole team will be based.

Glenn Patterson, former chair of Intermarketing Agency, who has been working as a mentor and consultant to both Jump Agency and Creode, takes up the role of chair. Ben Rees and Guy Weston will act as joint managing directors of the combined agency.

Glenn Patterson comments: “Clients are not only demanding increasingly higher levels of technical expertise, but looking for a seamless integration with their creative marketing requirements.

“These two businesses have an excellent pedigree with Creode having produced high level bespoke digital solutions for some of the biggest online brands in the world, and Jump has produced highly effective integrated marketing campaigns for some of the UK’s largest brands in various sectors, including travel, financial and retail.

“This merger means we will have a very experienced senior board and management team so our clients can be assured of top talent working directly on their account.”

A team of Yorkshire-based advisers supported the deal, including Sarah Harrison of the corporate practice at Leeds-based law firm Clarion and Amanda Waterhouse of BHP Chartered Accountants.