Leeds design consultancy Hippo Digital acquires data analytics company

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Hippo Digital has acquired data analytics company Converging Data.

This news follows the Leeds firm’s expansion into London, the Midlands and Southwest during 2019. Founded in 2016 Hippo Digital is a service design and delivery consultancy for public and private sector clients involved in large-scale digital transformations. Converging Data was founded in 2014 and provides data analytics and cyber security capability for clients, including NHS Digital, William Hill, Barclays and Vodafone.

“We’ve known the Converging Data team for some time and have been really impressed with their capabilities. It absolutely makes sense that we add real-time data analytics to our existing research, design and agile-delivery proposition,” said Liz Whitefield, Business Development Director at Hippo Digital.

Robert Coop, founder at Hippo Digital, adds: “The acquisition of Converging Data represents an exciting time for both companies. It has always been our intention to bring robust data-driven decision-making to our evidence-based delivery approach. This means our clients will have the confidence that design decisions are centred on adding value and delivery is focused on what matters most to users.”

Neil Murphy at Converging, notes: “I am really excited by the opportunity for the team at Converging Data to join Hippo Digital. Our ability to deliver data analytics, and help clients to get real insight into their business operations, is going to be a great fit with Hippo Digital’s approach to service delivery. It will provide a great offer for existing and new clients.”