Force24, the Leeds-based marketing automation platform, has appointed two senior leaders as it aims to triple its headcount by 2024.
David Turner and Matt Cox have joined the 11-year-old business as Chief Technology Officer and Finance Director respectively.
The firm plans to build a 170-strong workforce – which currently stands at 76.
Previously a channel partner manager with American multinational software company Red Hat, technologist Mr Turner has dedicated the past decade of his career into helping scale start-ups utilising ecommerce, marketing automation and adtech tracking techniques.
One of his career highlights includes playing a pivotal role in transforming South African online shopping enterprise Takealot.com, into a leading digital mass retailer.
Also joining the senior leadership team, Mr Cox possesses more than ten years in finance and specialises in leading fast-paced, dynamic technology and IT businesses to effectively manage their budgets and systems.
Prior to Force24, he held director roles with edtech firm Tribal Group and cloud-based software provider Epos Now.
The latter saw him help to grow a £13 million turnover to over £30 million, more than double the headcount to 450 employees, and expand into six more countries to complement its UK and US presence.
“David and Matt’s appointments are crucial as to how we maintain our presence as the UK’s fastest growing marketing automation platform,” said Force24 co-founder and Commercial Director Nick Washbourne.
“They’ll both play pivotal roles in supporting our mission to effectively roll out more intuitive features and expand our services, longer term, across Europe, the Middle East, Africa and the USA. We’re excited to see how they can help us achieve our international ambitions.”