Thursday, April 22, 2021

Leeds marketing automation platform adds duo to senior team

Force24, the Leeds-based marketing automation platform, has appointed two senior leaders as it aims to triple its headcount by 2024.

David Turner and Matt Cox have joined the 11-year-old business as Chief Technology Officer and Finance Director respectively.

The firm plans to build a 170-strong workforce – which currently stands at 76.

Previously a channel partner manager with American multinational software company Red Hat, technologist Mr Turner has dedicated the past decade of his career into helping scale start-ups utilising ecommerce, marketing automation and adtech tracking techniques.

One of his career highlights includes playing a pivotal role in transforming South African online shopping enterprise Takealot.com, into a leading digital mass retailer.

Also joining the senior leadership team, Mr Cox possesses more than ten years in finance and specialises in leading fast-paced, dynamic technology and IT businesses to effectively manage their budgets and systems.

Prior to Force24, he held director roles with edtech firm Tribal Group and cloud-based software provider Epos Now.

The latter saw him help to grow a £13 million turnover to over £30 million, more than double the headcount to 450 employees, and expand into six more countries to complement its UK and US presence.

“David and Matt’s appointments are crucial as to how we maintain our presence as the UK’s fastest growing marketing automation platform,” said Force24 co-founder and Commercial Director Nick Washbourne.

“They’ll both play pivotal roles in supporting our mission to effectively roll out more intuitive features and expand our services, longer term, across Europe, the Middle East, Africa and the USA. We’re excited to see how they can help us achieve our international ambitions.”

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemichaving a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.




Latest news

University of Sheffield spinout company raises £10m to advance stem cell therapy for hearing loss

University of Sheffield spinout company, Rinri Therapeutics, has raised a total of £10 million from investors and the UK Future Fund to advance its...

Progeny extends reach into Scotland with Affinity expansion

Progeny Group is continuing to extend its multi-disciplinary professional services into Scotland with the acquisition of Affinity financial planning practice. A five-strong team, Affinity was...

Bank of England to open to northern hub in Leeds

The Bank of England is set to open a new northern hub in Leeds as part of plans to bolster staff presence across the...

Rising distress for Yorkshire businesses despite gov support

Despite Government support measures designed to avoid mass insolvencies, businesses in Yorkshire and across the UK are experiencing rapidly escalating levels of distress. According to...

Business Revival Grant Fund to open for COVID-hit Lincolnshire businesses

Next week, City of Lincoln Council and West Lindsey District Council will launch a new Business Revival Grant Fund. The grant is aimed at supporting...

German ag machinery manufacturer relocates into £3m East Yorks premises

Grimme, a German manufacturer and supplier of agricultural machinery, has relocated into a £3 million purpose-built premises in East Yorkshire. The £45 million UK turnover...

Related news

University of Sheffield spinout company raises £10m to advance stem cell therapy for hearing loss

University of Sheffield spinout company, Rinri Therapeutics, has raised a total of £10 million from investors and the UK Future Fund to advance its...

Progeny extends reach into Scotland with Affinity expansion

Progeny Group is continuing to extend its multi-disciplinary professional services into Scotland with the acquisition of Affinity financial planning practice. A five-strong team, Affinity was...

Bank of England to open to northern hub in Leeds

The Bank of England is set to open a new northern hub in Leeds as part of plans to bolster staff presence across the...

Rising distress for Yorkshire businesses despite gov support

Despite Government support measures designed to avoid mass insolvencies, businesses in Yorkshire and across the UK are experiencing rapidly escalating levels of distress. According to...

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close