Apprentice winner Michelle Dewberry has been hired as an ambassador at BigChange where she’ll support sales and marketing for the company’s customer collaboration network.
The BigChange Collaboration Network allows customers to collaborate with others across the UK via the Leeds-based mobile workforce management technology company’s BigChange platform.
Ms Dewberry will promote the company’s interests alongside two other ambassadors – former England football captain and manager Kevin Keegan OBE, and former British racing driver Nicolas Hamilton.
After winning the second series of The Apprentice in 2006 and working for Lord Alan Sugar, she has founded three start-ups and consulted to organisations including Comic Relief, Tesco, and Merlin Entertainments on digital transformation.
“We’ve been talking to Michelle for over a year about how we might work together and we are delighted that she is now a BigChange ambassador,” said founder and CEO Martin Port.
“Michelle is an inspiration to the team, she has a wealth of experience in technology and digital transformation, and she shares our values.
“We’ve no doubt that she’ll be a valuable asset for the business as we expand the Network and grow internationally.”